We love video games. Each of us has a different journey of how we fell in love
with video games and when we joined the industry, but what we all have in common is our passion for
this industry. That’s why we dedicated our professional careers to build a thriving future for the
gaming industry, and we are on a mission to enable all our clients to achieve their growth potential
by providing knowledge and access.
Our team has decades of experience in playing, publishing and monetizing video
games and comes with a vast network of contacts that is at the disposal of our clients. The video
games industry is first and foremost about the people, and we are proud to call many of them our
friends.
Get in touch with us and let’s talk about how we can bring you into our network.
Team leadership
We're a small, select team of experts led by industry veterans.
Nikola Čavić
CEO
Nikola Čavić
Nikola is the CEO of PlayHashtag and an advisor to multiple
companies. He started his career in the games industry in 2007, when he joined CCP
games. Over the next 5 years, he was responsible for the global digital distribution of
EVE Online. After that, he spent 7 years as a Head of Business Development at Nordeus,
where he was instrumental in growing Top Eleven Football Manager to reach 200 million
players and be one of the most successful sports games ever made. He also founded the
Serbian Games Association in 2018.
Božo Janković
Head of Ad Monetization
Božo Janković
Božo is an expert in maximizing ad revenue in apps. As our Head
of Ad Monetization, he leads his team and helps developers reach the full ad revenue
potential of their games. With over 8 years of experience, he has worked with everyone
from industry giants to small indie developers on games from various genres including,
sports, match-three, strategy, idle and narrative-driven games. He previously worked at
Nordeus, where he was managing partnerships and ad monetization business, generating
millions of dollars in ad revenue.
Pavle Kutlešić
Head of Finance
Pavle Kutlešić
Pavle is an experienced finance professional with skills and
knowledge gained through 10 years of executing and managing projects within Deloitte.
Pavle performed financial and market analyses for a wide variety of industries, advised
stakeholders in tax, legal and accounting matters, led local and international clients
through restructurings, mergers and acquisitions, and implemented tax incentives and
cash grant schemes. He also authored two laws and several bylaws currently in force.
Ramiz Trtovac
Head of User Acquisition
Ramiz Trtovac
Ramiz is an avid gamer and marketer. Five years ago, he
transitioned from social media to performance marketing in the mobile gaming sector. As
the UA lead at Two Desperados, he shaped the UA department and mastered performance
marketing for mobile games. Now as Head of UA in PlayHashtag, his focus is on building UA
strategies and media source optimization for mobile publishers. He follows eSports
closely and streams FPS games such as CS:GO and Valorant. His leisure time is for
family, friends, tennis, music and motorcycle rides.
...and our specialists
Aleksandra Milić
Finance Manager
Aleksandra Milić
Aleksandra brings clarity and care to finance, with a focus on
sustainability and long-term results. She has nearly three years in gaming, coordinating
finances, admin, and project support. With experience across creative and social
sectors, she’s great at navigating complex teams. She treats finance as a strategic tool
to plan smart and grow with values.
Ana Rajić
Ad Monetization Specialist
Ana Rajić
With an extensive background in business development,
administration, and finances Ana takes a proactive approach to her work and her clients
benefit greatly from her expertise. She is extremely passionate about casual and puzzle
games and has a profound understanding of how to better monetize them.
Damjan Kačar
Ad Monetization Specialist
Damjan Kačar
Damjan is a serial dabbler who enjoys employing different
disciplines to solve complex problems. No matter how big or small the game is, he draws
on his knowledge and experience to significantly increase ad revenue. As an amateur game
designer and user experience enthusiast, Damjan is keen on making the games he works on
as amazing as possible.
Ivona Pinjak
Ad Monetization Specialist
Ivona Pinjak
Passionate about video games and fantasy worlds, Ivona is always
looking for ways to boost a client’s ad revenue. She’s worked on dozens of games,
improving their ad monetization strategy. Regardless of the game genre, mediation, or
network, Ivona has a flawless track record of helping developers increase their ad
revenue.
Jovan Ristić
Digital Marketing Manager
Jovan Ristić
A digital marketing manager with more than ten years of
experience in SEO, SEM, content, and social media marketing, Jovan combines analytic and
marketing skills with a passion for storytelling rooted in his love of narrative video
games. As a writer, Jovan has written the first resident immersive theater production in
Belgrade, 'In His Mind'.
Lav Kozakijević
Associate Business Analyst
Lav Kozakijević
Lav keeps an eye on the state of the gaming industry, emerging
monetization possibilities, and how changes in the landscape influence developers and
publishers. He enjoys building products that make lives of developers and publishers
easier. Lav has a decade long obsession with why and how people make seemingly
irrational decisions.
Nikola Jeremić
Business Development Manager
Nikola Jeremić
With over a decade in IT and project management, he now focuses
on elevating business development within the gaming industry. This involves initiating
new client partnerships, refining strategic operations, and pioneering innovative
service solutions to ensure his firm maintains a competitive edge and cohesive team
growth in the evolving gaming landscape.
Be professional
We are professionals. We approach each problem with optimism, ambition
and curiosity. We deliver results through teamwork, competence and accountability. We behave at
the highest ethical standards, at all times. We treat our clients, partners and co-workers
fairly, honestly and with respect.
Thrive together
We Inspire and support each other to achieve great things. We structure
our work environment so each person is enabled to create their best work and achieve their
maximum potential. Paramount to maintaining this free and creative culture is respect for the
opinions, ideas, and feelings of others.
Learn continuously
We believe learning is fundamental to human flourishing. We set
ambitious goals, measure ourselves against results, and continually iterate towards improvement.
We value feedback as an essential part of improvement. We see learning as more than just
acquiring new knowledge and skills. It’s about learning from our experiences, good and bad ones.
Join our team
We're always on the lookout for new talent to join our team.
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